Designing a brand-new telecom
On the verge of entering the telecom market, I help to create and design a new product and user experience from the ground up, setting the stage for their market launch.
Redefining digital simplicity
Designing a frictionless user experience across web and mobile was the top priority. Backed by robust market research, amigo’s had a strong foundation to craft a digital product that stood out visually while redefining ease of use. The goal? A seamless, accessible interface that felt instantly familiar.
UX in action
User centered approach
Leveraging strong market research, we designed for a clear audience, ensuring every interaction met user needs.
Inclusive design
Older users (50+) needed a frictionless experience, so we focused on clarity, legibility, and intuitive navigation.
Cross-Platform Experience
The subscription journey transitioned from web to mobile, requiring a cohesive user flow that minimizes drop-off.
Flawless Digital-Only Flow
With no in-person assistance, the process had to be self-explanatory, guiding users smoothly.
From identity to interface
Crafting a digital identity meant seamlessly integrating amigo’s visual brand into the digital space. This required translating its tone, style, and structure into an experience that felt both familiar and fresh.
We built a scalable, accessible design system - ensuring consistency across every interaction while maintaining flexibility for future growth.
Redefining Subscription for a Digital-First Experience
Choose a plan
Customize add-ons
Confirm and pay
Manage on mobile
amigo’s digital leap forward
A robust digital ecosystem positioned amigo as a telecom disruptor, seamlessly integrating a user-friendly website with a powerful mobile app for effortless plan management, billing, and control - empowering users with full autonomy.
